The concept of CD, Video and DVD instant giftboxes was originated and developed by Giftline Limited in 1997. Selling initially through John Menzies, Boots and Britannia Music Club.
       Over the years new patterns have been added to the range as Sainsbury, Virgin Megastore, HMV, Game, Music Zone and Carrefour joined the growing list of retailers recognising the value of additional incremental sales.
       Giftline are happy to discuss "own branding", bespoke patterns or overseas manufacturing of large quantities, but such production considerations should be channelled through Giftline Limited at all times.

All Giftline products are internationally protected against unauthorised copying.                      

Giftline Limited has successfully defended it's intellectual property and will not hesitate to use the law to prevent further infringements.
       Furthermore, any product deemed to be "passing-off" will be removed from sale by the retailer - who will, in turn, look to recover it's losses from the offending supplier.
       As well as the physical design of the giftboxes, all surface graphics are the copyright of Giftline Limited.